#Nintendo switch case target plus#
Barnes says: “Nintendo’s brand extension into theme parks – plus some less memorable forays into movies – are further examples of an innovative, playful culture that explores new ideas and channels to reach and connect with audiences. This physical experience was not just a milestone for Nintendo but for gaming itself, with the world’s first theme park based on a video game. Since its introduction in 2017, there have been over 100m of the handheld devices sold, making it one of the best-selling consoles of all time. They all contribute to building a sense of distinctiveness around the Nintendo brand, which in turn keeps the brand front of mind when it comes to point of purchase.” Brand explosionįollowing on from the financial disappointment of the Wii U, Nintendo regained its confidence with the Switch. Nintendo has one of the most recognizable sonic brands – the coin block ‘ping‘, the Mario theme music, Mario and Luigi’s annoyingly squeaky voices, Yoshi’s half-pony half-hoover snort. “But this doesn’t stop with its identity, products, or game characters.
“This ruthless consistency to its brand – to building distinctive assets and characters that are intertwined with the idea of Nintendo – is one of the main reasons it continues to build brand equity and commercial impact. “It has a heritage and nostalgia akin to Disney, but also the feeling of nutritional entertainment in that you’re not engaged in a bloodbath every time you pull out the console.”Īccording to Suzy Barnes, the chief executive officer of gaming agency Diva, there’s a simple formula at play – one that it’s “not shy to use it time and again“. It has created this world that is hugely attractive to people of all ages, and particularly families. “Nintendo, for me, is the Disney of gaming. As Ben Bilboul, the chief executive officer of Karmarama and managing director of Accenture Interactive, explains, its approach to marketing “has that Disney factor“. Not only does it produce games such as Mario and Animal Crossing, it creates long standing franchises that adults remember playing as children and want to share with their own kids. Setting the bar for gaming marketing, it has cemented its position as the most distinctive, recognizable global gaming brand with a formula that is direct and simple – family-friendly experiences with memorable characters and games that stay true to its core values, and that loyal fans and newcomers alike savor.
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